Simon specialises in maximising value at-scale for global brands through CX.
It is the adoption of #CustomerValue as a priority and resource driver for digital transformation that enables genuine high-quality omnichannel processes, combining digital and human/physical retail channels to deliver that fantastic (and profitable) CX.
Through proprietary methodology "Customer Value Acceleration®" (CVA)
Simon has delivered £500,000 each (a total of 2 unicorns) of value to at least four separate international and UK brand organisations.
Simon draws on deep knowledge and experience of digital product management, innovation, branding integrated communication and data science to accelerate brand value growth in service sectors, (travel, finance, entertainment, telco and tech), by bringing brands, consumers, actionable data, and technology closer together.
Recent clients include: - Shell Retail, Argos, NewLook, PepsiCo Snackfoods, IKEA - MoneySuperMarket.com, O2, Vodafone, Liberty Global, BBC - Radisson Hotels EMEA, Cunard, P&O Cruises, Arriva, Virgin Atlantic.
"Customer Value Acceleration allowed senior management to see the connection between CX and profit" - IKEA