Customer Driven Innovation - Product Reviews are the New Focus Group

A talk by Jason Boyce
Founder & CEO, Avenue7Media

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About this talk

Tune in and learn why product reviews are the new and improved Focus Group. While Focus Group Attendees are typically paid attendees with no "skin in the game", real customers invest their hard-earned money for products in order to satisfy a need. If you let them down, and they tell you about it, you should listen. It's the best way to develop the ultimate 21st-century product.

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