Don't Make It Hard to Be Your Customer!

About this talk

Organizations that are easy to work with earn customer loyalty, and the significant financial rewards that go with it. Learn how to leverage qualitative research to become one of those companies! We all know it costs more to find a new customer than keep an existing one, so now is the time to focus on delighting the customers you already have. They have shown that they want to do business with you – stop giving them reasons not to. You’ll come away from this presentation with insights on how to use voice of the customer research to:

• Identify your best customers so you can provide an exceptional experience for them.

• Act to reduce friction and customer effort in the most impactful ways.

• Improve the journey for everyone while reducing costs and boosting revenue.