Getting Close To Your Customer: Unorthodox Ways To Uncover Content-User Fit

A talk by Ross Simmonds
Founder, CEO, Foundation Marketing

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About this talk

Most brands and marketers use the same old research and resources to understand the people they're trying to reach. In this session, Ross is going to share a framework and strategies he's used to better understand audiences across multiple industries and use these insights to create content and stories that resonate.

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