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About this talk
Twitter is the world's largest focus group. A global, public conversation where anything and everything is discussed. Insights from the hundreds of millions of Tweets sent every day can help you understand what's happening in the world and learn about topics and audiences important to you.
Joe will discuss how to leverage this giant corpus of human thought to identify trends and changing consumer preferences and ultimately make better decisions as a result. In particular, he'll discuss how to use insights from Twitter to...
- Measure customer satisfaction at each stage of their journey
- Spot a problem as it's happening
- Identify unmet consumer needs
- Predict consumer trends
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